I’m happy to announce that I have been selected as a FitFluential Ambassador! FitFluential’s website describes their mission best. It is “a nationwide network of highly influential fitness enthusiasts sharing their journey both online and offline through multiple social media platforms. Founded in April of 2011 by Kelly Olexa, FitFluential was designed to connect health and wellness brands with their ideal target market through customized, long-term experiential and contextual marketing campaigns.” You can read more on their website here.
I found out about FitFluential via Twitter. I was constantly seeing people use the hashtag #Fitfluential and I quickly caught on to the fact that the FitFluential network was vast and influential (um, hence the name). I started following @FitFluential on Twitter and checked out their website and read some of their blog posts. I continued to see their hash tag everywhere and noticed that several people I was following were FitFluential ambassadors. I decided to check it out and it turned out that they were looking for new ambassadors for 2013! I did a little more research and as soon as I knew it was right for me, applied to be an ambassador. I was thrilled when I was selected!
What is a FitFluential Ambassador?
More website quotes. A FitFluential Ambassador has the following role:
As an Ambassador, you’ll have opportunities to work with our brand partners. That means when fitness brands want to partner with solid FitFluentials on product launches, social media campaigns or audition bloggers for long-term partnerships, our Ambassadors are the first to be invited. This doesn’t mean that every Ambassador gets to participate in every opportunity. The brand ultimately approves the teams chosen for that particular campaign. At the end of the day, the goal of FitFluential is to successfully connect brands in the fitness space with highly influential fitness enthusiasts that are an ideal match for that brand. An ideal match is one where the FitFluential member (and their audience) is a perfect representation of the brand’s target market.
I am still learning the ropes but I can already tell this will be an awesome opportunity for me to not only create some mutually beneficial relationships with health and wellness brands, but also for me to learn even more about fitness from the vast network of fellow FitFluential Ambassadors. And they are very friendly too! When I tweeted the good news about my new Ambassador status, I got a plethora of congratulatory responses from the Twittersphere.
I can’t wait to see what the future holds with FitFluential!